Come on in, Stay a While
Hannah and Cheyenne Lebel-Perry are partners in business and in life. They founded Lichen Creative in 2025 to build community with local businesses, organizations, and nonprofits through their passion for branding and design. They are here to help their clients connect to their audiences, be heard, and, ultimately, thrive.
Hannah
Our insightful communications lead and ideation extraordinaire.
Hannah views storytelling as a form of connection—a way to understand others and explore experiences unlike our own. She loves crafting messages that speak to the audience’s pain point. With a background in education and social sciences, she combines a vivid imagination with psychology to tell stories that connect brands to their audiences.
Cheyenne
Our detail-oriented graphic design lead and editing wizard.
Cheyenne sees the design process like cooking—using the ingredients of colors, shapes, and words to whip up visuals that are appealing and easily digestible. She combines her creativity and eye for detail to craft engaging, accessible graphics. She enjoys learning the rules so she knows how to break them when needed.
Illustrations by @ellahalpine
Why Lichen?
Lichen, the enigmatic little bugger. The whole reason scientists created the word “symbiosis” in the first place. At its most basic level, lichen is a combination between two separate organisms: algae or cyanobacteria and fungi. Over millennia, this collaboration evolved to mutually benefit both life forms, while establishing itself as the Swiss army knife of ecological stabilization. Cool, right?
Like lichen, we strive to think outside the box, stay hardy in turbulence, and develop symbiotic partnerships. This allows us to provide nutrient-rich branding services that connect our clients to their people.